Outsourced SDR team & AI-native sales platform

Fix your B2B sales pipeline.
Guaranteed outcomes.
Qualified meetings.

Sentrama's Algorithmic Cold Calling Platform books more qualified B2B meetings per rep, per hour. Run it with your own sales team, or have ours run it for you. Full transparency, QC and Insights.

Trusted by the world's best B2B brands.

  • Palo Alto Networks
  • Smartsheet
  • Barclaycard
  • OneAdvanced
  • Moneyhub
  • Cint
  • SurePay
  • Benenden Health
  • Upflex
  • Smile White
What We Deliver.

More connects. Better conversations.More Qualified B2B Sales Meetings.

Our system puts a sales team in more conversations per hour, so they focus on quality and book more meetings than traditional outbound. Use it yourself, or let us book the meetings for you.

Sentrama
1Algorithmic Cold Calling Platform
Our proprietary Algorithmic Cold Calling Platform that determines who is sellable, reachable, and most likely to convert.
Step 01
Multi-source data sourcing
More coverage. Fewer missed buyers.
Step 02
AI qualification
Determines who is sellable for your solution.
Step 03
Reachability analysis
Find who will pick up the phone and at what time.
Step 04
Reason to call
More confidence, better openers, better quality.
Step 05
Platform + Dialer + Insights
An all-in-one platform for transparency, insights and quality control.
2Guaranteed Outcomes
Phone Pickups + Human Conversations
Human SDRs calling to get a defined commercial outcome.
3Qualified Meetings
B2B Sales Meetings Booked In Your Diary
Quality-checked, full transparency & insights.
Meetings confirmed in your diary
The Algorithmic Cold Calling Platform

Maximise ICP Conversations Per Hour.

Your SDRs, BDRs and cold callers dial on our system. The data is qualified, and the algorithm decides who to call, when, and with a reason. Maximising connections and the quality of meetings booked. Everything logs into the AI-native platform for insights and performance.

  • Every lead is supplied and qualified.
  • Every contact is proven to answer their phone.
  • Every conversation is with someone you can sell to with confidence.
Dial-to-connect
25%+Dial-to-connect
More engagement
x5More engagement
Team efficiency
x10Team efficiency
Meetings Booked For You

Qualified Sales Meetings.

Outsourced SDRs, BDRs & Telesales. We book you qualified B2B sales meetings with your ideal customers, financially guaranteed. We guarantee outcomes and refund any meeting not booked.

  • Seasoned SDRs booking qualified meetings.
  • AI-driven insights and quality control.
  • Strategy from our Outbound Experts.
Meetings / month
4-100+Meetings / month
Quality control
14StepQuality control
Return on investment
x12ROIReturn on investment
The Problems We Solve.

The world of sales is getting harder.We get you more meetings.

Whether our team books them or yours does, the problem you're feeling has the same fix.

We run it· We book your meetings

The challenge

No pipeline, and no time to build a team

Our fix

Our senior SDRs book 4 to 100+ qualified meetings a month for you

We run it· We book your meetings

The challenge

Burned by agencies that bill for activity

Our fix

Meetings guaranteed in writing. You pay for results, not retainers

We run it· We book your meetings

The challenge

Meeting no-shows eating your calendar

Our fix

Every meeting confirmed and quality-checked before it lands on your calendar

You run it· Algorithmic Cold Calling Platform

The challenge

Meetings per rep-hour have plateaued

Our fix

Two to three times the meetings from the team you already have

You run it· Algorithmic Cold Calling Platform

The challenge

New SDRs take months to ramp

Our fix

Your reps live and booking on our system in one to two days

You run it· Algorithmic Cold Calling Platform

The challenge

Not sure cold calling still works

Our fix

Start with a proof of concept. See the measured lift before you scale

Why Sentrama.

Why settle for less?

Industry standard versus the Sentrama standard
CategoryIndustry StandardSentrama Standard
PricingPay for activity, not resultsPay only for verified results
TransparencyNo transparency on what happensFull transparency through our platform
Data QualityStale, unverified dataFresh, qualified & verified contact data
Meeting QualityPoor quality meetings14-step quality control & completed meetings
AccountabilityNo audit trail or accountabilityComplete audit trails on every interaction
CommitmentLocked into long contractsFlexible, results-based pricing
Proof over promises.

The numbers do the talking.

Meetings / month
4-100+Meetings / monthScaled to your pipeline targets.
Dial-to-Connect rate
25%+Dial-to-Connect rateVersus premium data and diallers.
Return on investment
x12Return on investmentAverage across client programmes.
In Their Words.

Clients who've felt the difference.

Ryan Lee
Ryan Lee
Sales Director, CTI Digital
The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case
Nina Bahia
Nina Bahia
Head of Strategic Operations, CPrime
The calibre of your callers…and the success rate…. was more than what our team would've done
Alex Bolt
Alex Bolt
Senior Partner Manager, Smartsheet
The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.
Sean Bradley
Sean Bradley
Regional Sales Director, Northern Europe, EditShare
Great meetings. It's incredibly rare for results to soar this high above expectations
Adriana Batty
Adriana Batty
Co-Founder, Ettos
we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through
Ryan Lee
Ryan Lee
Sales Director, CTI Digital
The meetings that you delivered have all been really high quality… I think that's always one of the fears when you work with a Agency and that you know meetings could be just booked just to hit a certain number but that definitely hasn't been the case
Nina Bahia
Nina Bahia
Head of Strategic Operations, CPrime
The calibre of your callers…and the success rate…. was more than what our team would've done
Alex Bolt
Alex Bolt
Senior Partner Manager, Smartsheet
The volume of sales meetings that were booked... they far exceeded the target, and they were good quality meetings.
Sean Bradley
Sean Bradley
Regional Sales Director, Northern Europe, EditShare
Great meetings. It's incredibly rare for results to soar this high above expectations
Adriana Batty
Adriana Batty
Co-Founder, Ettos
we really enjoy working with Sentrama....for me one of the things that's really struck me is the professionalism, from the team and as a service, we found it to be very thorough and then that genuine sort of care and motivation really comes through
Matthew Scahill
Matthew Scahill
Head of Sales and Marketing, Reliable Networks
We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold
Hannah Swales
Hannah Swales
Senior Marketing Manager, Moneyhub
Approachable, easy to work with, and always deliver on commitments.
Dan Edmunds
Dan Edmunds
Managing Director, Espanaro
Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.
Joel White
Joel White
Chief Revenue Officer, Solice.Digital
Sentrama has become our go to strategic partner
Christopher Matthew
Christopher Matthew
Founder and CEO, Phoenix Consulting
the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do
Matthew Scahill
Matthew Scahill
Head of Sales and Marketing, Reliable Networks
We've getting to the right people at the right times and we've been able to have the right level of conversation and it we haven't gone in cold
Hannah Swales
Hannah Swales
Senior Marketing Manager, Moneyhub
Approachable, easy to work with, and always deliver on commitments.
Dan Edmunds
Dan Edmunds
Managing Director, Espanaro
Lots of the appointments we've had have been really positive and have led to further conversations and proposals going out.
Joel White
Joel White
Chief Revenue Officer, Solice.Digital
Sentrama has become our go to strategic partner
Christopher Matthew
Christopher Matthew
Founder and CEO, Phoenix Consulting
the quality of the appointments was something I was prepared to be disappointed with... but no I every single appointment that I've joined there's been a real interest in what we do
Security & Compliance.

Serious about security and compliance
We are too.

  • SOC 2 Type II

    Independently audited

    Request our SOC 2
  • GDPR

    EU data privacy

  • CCPA

    California privacy

  • ISO 27001

    Certified standard

  • ICO Registered

    UK data authority

Frequently asked questions (FAQs).

The questions buyers ask us.

What does Sentrama do?
We book qualified B2B sales meetings for you through senior-led outbound, phone first. You pay only for the meetings we book. Everything runs on our own platform, so you see every call and every outcome as it happens. We have done one thing since 2019. B2B sales.
How does your pricing work?
You pay for outcomes. No monthly retainer. We agree what a qualified meeting looks like, then you pay for the meetings that meet that standard. No long lock-in, and no paying for activity that goes nowhere. The exact figures depend on your market and deal size, so we price each campaign on a quick call.
What counts as a "guaranteed sales meeting"?
A meeting with a real decision-maker who fits your ICP and has genuinely agreed to talk. Every one passes a 14-step quality check before it reaches your diary. We listen to the call and read the transcript first. If it does not meet the standard, you do not pay for it.
What is the proof of concept?
It is how most clients start. A fixed-term campaign with a minimum number of qualified meetings agreed up front, so you can judge the quality before committing to anything bigger. You carry less risk, we prove the work, and the commercials open up from there.
We have been let down by lead-gen agencies before. Why would this be different?
Most buyers we speak to have been burned by activity reports and leads that went nowhere. We work the other way round. You only pay for booked meetings. You see every call and transcript on the platform. And you approve or reject each meeting yourself, so quality is never our word against yours.
How do you make sure the meetings are actually qualified?
Every booked meeting goes through a 14-step quality control process before you see it. A person listens to the recording and reads the transcript, then checks it against your criteria. Only the ones that pass reach your calendar. No black box, and no padding the numbers.
Do you cold call, or is it all email and LinkedIn?
Phone first. Email and LinkedIn have their place, but conversations book meetings and the phone is where conversations happen. Around one in four of our dials reaches a human. When a senior rep gets a real conversation, a meaningful share turn into meetings. Most agencies have quietly given up on the phone. We have not.
Who actually makes the calls?
Senior SDRs who have sold before. Real adults who represent your brand properly, trained on your offer and your objections before they make a single dial. You can hear exactly how they sound, because every call is recorded on the platform.
What kind of companies do you work with?
B2B businesses with a clear ICP, a real product, healthy margin and a deal size that justifies senior outbound. Usually mid-market and up. If one new client is worth real money to you, the maths works. If you sell low-value and high-volume, we are probably not the right fit.
How quickly can we get started?
Onboarding usually takes two to three weeks. We agree your ICP, source and clean the data, build the messaging and brief the SDR team before anyone dials. We would rather start right than start fast. Once live, meetings land in the diary inside the first few weeks.
How do I see what is happening on my campaign?
Everything sits on our platform in real time. Calls, recordings, transcripts, outcomes and every meeting booked. You approve or reject meetings yourself. Nothing is hidden and nothing is rounded up. Transparency is the point, because it is the fastest way to build trust and improve results.
What happens if you do not hit the numbers we agreed?
The minimum is agreed in writing before we start, and you pay against meetings actually delivered. If we fall short, you are not charged for meetings that never happened. That is the point of an outcomes model, and it is why we can stand behind it when most agencies will not.
Can my own SDRs use your platform instead of yours?
Yes. There are two ways to work with us. We run the outbound and book the meetings for you, or your team uses our platform to run their own with our data and dialler behind them. Some clients start with us, then move their team onto the platform later.
Where does your data come from?
We pull from multiple B2B data suppliers, then filter hard. A large share of records get cut before anyone is called, because contactable, ICP-matched data is what makes outbound work. Bad data is the most common reason campaigns fail, so we fix it at the source.
What return should I expect?
It depends on your deal size and close rate, so we run the maths with you before you commit. As a rule, if you convert a healthy share of qualified meetings into clients, the model pays back quickly. Our case studies show the kind of numbers real clients see.
Are we tied into a long contract?
No long lock-in. Most clients start with a fixed-term proof of concept, then continue month to month once the work is proven. If your market shifts or you need to pause, we would rather have an honest conversation than hold you to a contract that no longer fits.
How is this different from hiring an SDR in-house?
An in-house SDR is salary, tools, management and ramp time before a single meeting lands, and most take months to get good. With us, the team, data and platform are already running. You can compare the cost yourself with our SDR efficiency calculator. The maths usually surprises people.

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